360 Unified Member Profile
Consolidate transaction history, tier status, wallet balance, RFM score and communication preferences into a single live member view accessible from a central dashboard.
Platforms & Products
Retail CRM Platform
TMES CRM enables retailers and service organisations to unify customer data, personalise engagement and drive loyalty growth through a fully integrated, scalable customer platform — deployed and proven across Southeast Asia.
TMES CRM integrates customer data from POS, eCommerce, mobile applications, LINE OA and loyalty programmes to deliver a single, real-time customer view — so marketing and CRM teams can understand behaviour, act with precision and measure results at scale.
Solution Overview
A Single View of Every Customer
Designed for retail and F&B organisations operating across multiple channels, the platform gives every team level — from frontline CRM managers to executive leadership — the insights and tools they need to grow customer value.
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What gets in the way
01
Fragmented customer data scattered across channels and systems
02
Limited visibility into real-time customer behaviour and lifecycle stage
03
Difficulty running targeted, measurable campaigns without technical resources
04
Low customer retention and declining loyalty programme engagement
05
No self-service customer touchpoint — teams handle every update manually
06
Lack of executive-level insights for data-driven retail decisions
Platform at a Glance
360°Unified customer profile
OmniChannel engagement
Real-TimeAnalytics & RFM
LINENative self-service portal
- Higher customer retention & lifetime value
- Measurable campaign ROI across all channels
- Personalised experiences at every touchpoint
- Real-time insights for every team level
- Scalable platform for regional expansion
Live in Production — June 2026
What's Shipped
Three major capabilities deployed and running in production — Rich Menu Tab Set builder, visual tile image editor, and the full LINE self-service member portal.
Live
Rich Menu Tab Set Builder
Deploy dual-tab LINE menus with one click — instant alias switching, no webhook delay, no chat echo. Aliases registered and live within a single deploy sequence.
- One-click deploy: create, upload, alias, set default
- Instant richmenuswitch — zero webhook latency
- Silent tabs — no visible chat message on switch
- Diagnose tool: one-click alias & token health check
Live
Visual Tile Image Editor
Upload a custom background image per tile. Images are stored server-side and persist across every redeploy — upload once, always remembered.
- Per-tile background image upload
- Server-side persistence via RichMenuTileDraft
- Live canvas preview as you configure
- Replace or remove images independently per tile
Live
LINE Self-Service Portal
Members access their profile, tier, points, rewards and transaction history directly from LINE OA — authenticated via LINE Login with zero separate login friction.
- LINE Login authentication — zero friction
- Profile, points, rewards, vouchers — all self-service
- LIFF-powered in LINE in-app browser
- Tier progress bar with next-tier target
Core Platform Capabilities
What the Platform Delivers — Live Today
Loyalty & Membership Engine
Full-featured loyalty management covering point accumulation, configurable rate points, tier advancement rules, tier maintenance conditions and multi-wallet support for multi-brand, multi-country operations.
Transaction Processing
Accept transactions from any channel — POS, eCommerce, mobile — with automatic point calculation, multi-currency support and atomic wallet transaction generation for every purchase.
Campaign Manager
Design and automate Welcome, Birthday and Promotion campaigns. Configure triggers — registration, first purchase, tier change, spend threshold — and the engine executes without manual intervention.
RFM Segmentation & Analytics
Segment members by Recency, Frequency and Monetary value. Members are auto-assigned to strategic groups — Champions, Loyal, At Risk, Lost — powering targeted, personalised engagement with a real-time analytics dashboard.
Member Activity Timeline
Every significant member event — registration, point earn, point spend, tier upgrade — is captured chronologically on the member profile, with full backfill support for historical records.
Self-Service & Automation
Self-Service, LINE Integration & Automation
Give customers full control of their own data and free your team from manual tasks — all powered by deep LINE OA integration.
Customer Self-Service Portal
A branded, mobile-first portal where members view their profile, tier status, point balance, transaction history and available rewards — and update their own contact details. No staff intervention required for routine data management.
LINE Official Account Integration
Deep integration with LINE OA including Rich Menu Tab Set deployment with instant alias switching, visual tile editor with persistent image uploads, LINE Login for seamless portal authentication, LIFF self-service portal and webhook handling. Customers authenticate via LINE and land directly in their personalised portal — zero friction, zero separate login.
Automation Rules Engine
Configure event-driven automation rules that execute business logic based on member actions, tier changes or data conditions — reducing manual CRM workload and ensuring consistent, timely customer journeys at any scale.
- Voucher & Coupon Management
- Member Surveys & NPS Tracking
- Referral Programme
- Gamification — Badges, Challenges & Levels
- Push Notifications — LINE, SMS, Email, WhatsApp
- Advanced Journey Builder
- Bulk Member Import via CSV
- Points Adjustment with Audit Trail
- Consent & Email Template Management
- Brand & White-Label Settings
Platform Roadmap
What's Live & What's Next
A full picture of platform status — from capabilities running in production today to what is actively being built.
Live
Rich Menu Tab Set
Dual-tab LINE menus with instant alias switching, visual tile editor and server-side tile image persistence — deployed June 2026.
Live
Visual Tile Image Editor
Per-tile background image upload with server-side persistence via RichMenuTileDraft — images survive every redeploy.
Live
LINE Self-Service Portal
LIFF-powered member portal authenticated via LINE Login — profile, tier, points, rewards and transaction history, zero friction.
Live
Advanced Journey Builder
Drag-and-drop multi-step engagement journey designer with trigger, wait, condition, split, action and goal nodes — fully operational.
Live
Push Notifications via LINE
Push, multicast, narrowcast and broadcast LINE messages to member segments directly from the Campaign Manager.
Live
SMS & Email Campaign Delivery
Unified campaign delivery across SMS, Email, LINE OA and WhatsApp — with per-channel adapters and delivery tracking.
Live
Gamification & Challenges
Badges, challenges, game levels and member achievement tracking — driving repeat engagement and programme advocacy.
Live
Member Surveys & NPS
Configurable survey flows with NPS tracking, response collection and member feedback analytics built into the platform.
Live
Referral Programme
Referral tracking with configurable reward rules — members earn points or rewards for successfully referring new registrations.
In Development
Mobile-First Portal Redesign
Full responsive redesign optimised for the LINE in-app browser with faster load and thumb-friendly navigation.
In Development
Rich Menu Layout Editor
Visual drag-and-drop tile layout configuration — choose from preset layouts without editing config files.
Planned
BI & Analytics Connectors
Pre-built Power BI and Tableau connectors to push CRM analytics into enterprise BI environments for executive reporting.
AI-Powered Recommendations
Product and reward recommendation engine trained on purchase history and RFM segment — surfaced in the portal and campaign creative.
Real-Time Loyalty Leaderboard
Live member rank within tier — driving competitive engagement, repeat purchase behaviour and programme advocacy.
Multi-Brand Architecture
Single platform deployment supporting multiple independent brand namespaces — each with its own loyalty rules, tier config, portal and analytics.
Audit & Compliance Trail
Immutable activity log for ISO 27001 governance — every CRM action captured with actor, timestamp and change detail.
Platform capabilities are continuously released. Contact TMES for the latest feature availability.
Retail Use Cases
Built for Every Customer Engagement Model
01Restaurant Loyalty Programmes
Point accumulation and tier management across high-frequency F&B transactions. Birthday and welcome campaigns auto-trigger based on registration and purchase events.
02Retail Membership Ecosystems
Comprehensive membership programmes connecting in-store POS, eCommerce and LINE OA — a unified member profile across every customer touchpoint.
03Omnichannel Campaign Management
Plan, execute and measure targeted promotions across LINE, email, SMS and in-store — with spend-based, tier-specific or product-level trigger rules.
04Regional Multi-Country Roll-Out
Multi-country deployment with per-market wallet codes, currency rules and localised portal content — all managed from a single admin interface.
Why TMES
The TMES Advantage
Deep Retail CRM Experience
15+ years delivering customer engagement solutions across retail and F&B in Southeast Asia — solving loyalty and data challenges repeatedly, at scale.
Proven Integration Capability
Strong track record connecting CRM platforms with POS, loyalty engines, eCommerce and LINE OA through a secure, documented API layer with no proprietary lock-in.
Full-Stack Platform Ownership
We own and develop every layer — backend API, admin portal, customer portal, LINE integration and CI/CD pipeline. No critical-path dependencies on third-party vendors.
Scalable Regional Delivery
Proven ability to deploy and operate CRM platforms across multi-country retail operations with local compliance, currency, language and tax configuration built in from day one.
Platform in Action
See the CRM at Work
A walkthrough of the four screens your team will use every day — member profiles, segmentation, LINE menus, and the customer portal.
Member 360 Profile
Every data point about a member on one screen — tier, points balance, RFM score, transaction history, and activity timeline.
RFM Segmentation Dashboard
Automatically classify every member into Champions, Loyal, At Risk, or Lost — with real-time counts and one-click campaign targeting.
Rich Menu Tab Set Builder
Configure, preview, and deploy dual-tab LINE menus visually — upload tile images, register aliases, and go live in one sequence.
LINE Self-Service Member Portal
What your customers see inside LINE OA — their tier card, points, rewards, and transaction history. Authenticated via LINE Login, zero friction.
Trusted by
Brands that run on systems we build and operate
FAQ
Questions, answered
What is the TMES Retail CRM Platform?
TMES Retail CRM Platform is a customer platform that integrates customer data from POS, eCommerce, mobile applications, LINE OA and loyalty programmes into a single, real-time customer view. Marketing and CRM teams use it to understand customer behaviour, personalise engagement and measure campaign results.
Who is the TMES Retail CRM Platform designed for?
TMES CRM is designed for retail and F&B organisations operating across multiple channels. It gives every team level, from frontline CRM managers to executive leadership, the insights and tools they need to grow customer value. Typical uses include restaurant loyalty programmes, retail membership ecosystems, omnichannel campaign management and regional multi-country roll-outs.
Does TMES CRM work with LINE Official Account?
Yes. TMES CRM has deep LINE OA integration, including Rich Menu Tab Set deployment, LINE Login and a LIFF self-service portal. Members authenticate via LINE Login and view their profile, tier, points, rewards and transaction history directly inside LINE OA, with no separate login.
What loyalty and campaign features does the Retail CRM platform include?
The platform includes a loyalty and membership engine covering point accumulation, tier advancement rules and multi-wallet support, a Campaign Manager for automated Welcome, Birthday and Promotion campaigns, and RFM segmentation that auto-assigns members to groups such as Champions, Loyal, At Risk and Lost. Voucher and coupon management, a referral programme, gamification and member surveys are also live.
How does TMES CRM integrate with POS and eCommerce systems?
TMES CRM accepts transactions from any channel, including POS, eCommerce and mobile, with automatic point calculation and multi-currency support. TMES connects CRM platforms with POS, loyalty engines, eCommerce and LINE OA through a secure, documented API layer with no proprietary lock-in.
Transform Customer Engagement with TMES CRM
Ready to unify your customer data, personalise engagement and drive loyalty growth? Request a platform demonstration or speak with a specialist today.