Retail CRM Platform
TMES CRM enables retailers and service organisations to unify customer data, personalise engagement and drive loyalty growth through a fully integrated, scalable customer platform — deployed and proven across Southeast Asia.
What's Shipped
Three major capabilities deployed and running in production — Rich Menu Tab Set builder, visual tile image editor, and the full LINE self-service member portal.
Rich Menu Tab Set Builder
Deploy dual-tab LINE menus with one click — instant alias switching, no webhook delay, no chat echo. Aliases registered and live within a single deploy sequence.
- One-click deploy: create, upload, alias, set default
- Instant richmenuswitch — zero webhook latency
- Silent tabs — no visible chat message on switch
- Diagnose tool: one-click alias & token health check
Visual Tile Image Editor
Upload a custom background image per tile. Images are stored server-side and persist across every redeploy — upload once, always remembered.
- Per-tile background image upload
- Server-side persistence via RichMenuTileDraft
- Live canvas preview as you configure
- Replace or remove images independently per tile
LINE Self-Service Portal
Members access their profile, tier, points, rewards and transaction history directly from LINE OA — authenticated via LINE Login with zero separate login friction.
- LINE Login authentication — zero friction
- Profile, points, rewards, vouchers — all self-service
- LIFF-powered in LINE in-app browser
- Tier progress bar with next-tier target
A Single View of Every Customer
TMES CRM integrates customer data from POS, eCommerce, mobile applications, LINE OA and loyalty programmes to deliver a single, real-time customer view — so marketing and CRM teams can understand behaviour, act with precision and measure results at scale.
Designed for retail and F&B organisations operating across multiple channels, the platform gives every team level — from frontline CRM managers to executive leadership — the insights and tools they need to grow customer value.
Platform at a Glance
How It All Connects
Seven integrated layers — from customer touchpoints to business insights — working as one unified platform. Click any layer to explore what it does.
TMES CRM Platform Architecture
One Platform. 360° Customer View. Loyalty Growth.
What the Platform Delivers — Live Today
360 Unified Member Profile
Consolidate transaction history, tier status, wallet balance, RFM score and communication preferences into a single live member view accessible from a central dashboard.
Loyalty & Membership Engine
Full-featured loyalty management covering point accumulation, configurable rate points, tier advancement rules, tier maintenance conditions and multi-wallet support for multi-brand, multi-country operations.
Transaction Processing
Accept transactions from any channel — POS, eCommerce, mobile — with automatic point calculation, multi-currency support and atomic wallet transaction generation for every purchase.
Campaign Manager
Design and automate Welcome, Birthday and Promotion campaigns. Configure triggers — registration, first purchase, tier change, spend threshold — and the engine executes without manual intervention.
RFM Segmentation & Analytics
Segment members by Recency, Frequency and Monetary value. Members are auto-assigned to strategic groups — Champions, Loyal, At Risk, Lost — powering targeted, personalised engagement with a real-time analytics dashboard.
Member Activity Timeline
Every significant member event — registration, point earn, point spend, tier upgrade — is captured chronologically on the member profile, with full backfill support for historical records.
See the CRM at Work
A walkthrough of the four screens your team will use every day — member profiles, segmentation, LINE menus, and the customer portal.
Member 360 Profile
Every data point about a member on one screen — tier, points balance, RFM score, transaction history, and activity timeline.
Somkiat Rattana
Member since Jan 2023 · ID M-00142
4,820
Points
฿182,400
Lifetime Spend
38
Transactions
Champion
RFM Score
Recent Activity
RFM Segmentation Dashboard
Automatically classify every member into Champions, Loyal, At Risk, or Lost — with real-time counts and one-click campaign targeting.
RFM Segmentation
Auto-updated daily · 8,412 total members
2,104
Champions
25% of members
1,893
Loyal
22% of members
1,540
At Risk
18% of members
980
Lost
12% of members
Rich Menu Tab Set Builder
Configure, preview, and deploy dual-tab LINE menus visually — upload tile images, register aliases, and go live in one sequence.
Tab Configuration
Tab 1 — HOME
richmenu-home
Tab 2 — COMPANY
richmenu-company
Deploy Status
Canvas Preview — Tab 1 (HOME)
6-tile layout · 2,500 × 1,686 px · Blue tiles have custom background images uploaded
LINE Self-Service Member Portal
What your customers see inside LINE OA — their tier card, points, rewards, and transaction history. Authenticated via LINE Login, zero friction.
My Membership
Somkiat Rattana
4,820 pts
Recent Transactions
Purchase — Central Rama 9
02 Jun
Redeemed Free Coffee
28 May
Purchase — Online Store
10 May
Self-Service, LINE Integration & Automation
Give customers full control of their own data and free your team from manual tasks — all powered by deep LINE OA integration.
Customer Self-Service Portal
A branded, mobile-first portal where members view their profile, tier status, point balance, transaction history and available rewards — and update their own contact details. No staff intervention required for routine data management.
LINE Official Account Integration
Deep integration with LINE OA including Rich Menu Tab Set deployment with instant alias switching, visual tile editor with persistent image uploads, LINE Login for seamless portal authentication, LIFF self-service portal and webhook handling. Customers authenticate via LINE and land directly in their personalised portal — zero friction, zero separate login.
Automation Rules Engine
Configure event-driven automation rules that execute business logic based on member actions, tier changes or data conditions — reducing manual CRM workload and ensuring consistent, timely customer journeys at any scale.
What's Live & What's Next
A full picture of platform status — from capabilities running in production today to what is actively being built.
Rich Menu Tab Set
Dual-tab LINE menus with instant alias switching, visual tile editor and server-side tile image persistence — deployed June 2026.
Visual Tile Image Editor
Per-tile background image upload with server-side persistence via RichMenuTileDraft — images survive every redeploy.
LINE Self-Service Portal
LIFF-powered member portal authenticated via LINE Login — profile, tier, points, rewards and transaction history, zero friction.
Advanced Journey Builder
Drag-and-drop multi-step engagement journey designer with trigger, wait, condition, split, action and goal nodes — fully operational.
Push Notifications via LINE
Push, multicast, narrowcast and broadcast LINE messages to member segments directly from the Campaign Manager.
SMS & Email Campaign Delivery
Unified campaign delivery across SMS, Email, LINE OA and WhatsApp — with per-channel adapters and delivery tracking.
Gamification & Challenges
Badges, challenges, game levels and member achievement tracking — driving repeat engagement and programme advocacy.
Member Surveys & NPS
Configurable survey flows with NPS tracking, response collection and member feedback analytics built into the platform.
Referral Programme
Referral tracking with configurable reward rules — members earn points or rewards for successfully referring new registrations.
Mobile-First Portal Redesign
Full responsive redesign optimised for the LINE in-app browser with faster load and thumb-friendly navigation.
Rich Menu Layout Editor
Visual drag-and-drop tile layout configuration — choose from preset layouts without editing config files.
BI & Analytics Connectors
Pre-built Power BI and Tableau connectors to push CRM analytics into enterprise BI environments for executive reporting.
AI-Powered Recommendations
Product and reward recommendation engine trained on purchase history and RFM segment — surfaced in the portal and campaign creative.
Real-Time Loyalty Leaderboard
Live member rank within tier — driving competitive engagement, repeat purchase behaviour and programme advocacy.
Multi-Brand Architecture
Single platform deployment supporting multiple independent brand namespaces — each with its own loyalty rules, tier config, portal and analytics.
Audit & Compliance Trail
Immutable activity log for ISO 27001 governance — every CRM action captured with actor, timestamp and change detail.
Platform capabilities are continuously released. Contact TMES for the latest feature availability.
Turn Every Interaction Into a Relationship
Manage your sales pipeline, customer service and marketing from one CRM — with analytics that help your team close more and serve better.
- 360° customer view
- Sales pipeline & automation
- Built-in analytics & dashboards
Built for Every Customer Engagement Model
Restaurant Loyalty Programmes
Point accumulation and tier management across high-frequency F&B transactions. Birthday and welcome campaigns auto-trigger based on registration and purchase events.
Retail Membership Ecosystems
Comprehensive membership programmes connecting in-store POS, eCommerce and LINE OA — a unified member profile across every customer touchpoint.
Omnichannel Campaign Management
Plan, execute and measure targeted promotions across LINE, email, SMS and in-store — with spend-based, tier-specific or product-level trigger rules.
Regional Multi-Country Roll-Out
Multi-country deployment with per-market wallet codes, currency rules and localised portal content — all managed from a single admin interface.
The TMES Advantage
Transform Customer Engagement with TMES CRM
Ready to unify your customer data, personalise engagement and drive loyalty growth? Request a platform demonstration or speak with a specialist today.