Retail CRM Platform
TMES CRM enables retailers and service organisations to unify customer data, personalise engagement and drive loyalty growth through a fully integrated, scalable customer platform — deployed and proven across Southeast Asia.
A Single View of Every Customer
TMES CRM integrates customer data from POS, eCommerce, mobile applications, LINE OA and loyalty programmes to deliver a single, real-time customer view — so marketing and CRM teams can understand behaviour, act with precision and measure results at scale.
Designed for retail and F&B organisations operating across multiple channels, the platform gives every team level — from frontline CRM managers to executive leadership — the insights and tools they need to grow customer value.
Platform at a Glance
How It All Connects
Seven integrated layers — from customer touchpoints to business insights — working as one unified platform. Click any layer to explore what it does.
TMES CRM Platform Architecture
One Platform. 360° Customer View. Loyalty Growth.
What the Platform Delivers — Live Today
360 Unified Member Profile
Consolidate transaction history, tier status, wallet balance, RFM score and communication preferences into a single live member view accessible from a central dashboard.
Loyalty & Membership Engine
Full-featured loyalty management covering point accumulation, configurable rate points, tier advancement rules, tier maintenance conditions and multi-wallet support for multi-brand, multi-country operations.
Transaction Processing
Accept transactions from any channel — POS, eCommerce, mobile — with automatic point calculation, multi-currency support and atomic wallet transaction generation for every purchase.
Campaign Manager
Design and automate Welcome, Birthday and Promotion campaigns. Configure triggers — registration, first purchase, tier change, spend threshold — and the engine executes without manual intervention.
RFM Segmentation & Analytics
Segment members by Recency, Frequency and Monetary value. Members are auto-assigned to strategic groups — Champions, Loyal, At Risk, Lost — powering targeted, personalised engagement with a real-time analytics dashboard.
Member Activity Timeline
Every significant member event — registration, point earn, point spend, tier upgrade — is captured chronologically on the member profile, with full backfill support for historical records.
Self-Service, LINE Integration & Automation
Give customers full control of their own data and free your team from manual tasks — all powered by deep LINE OA integration.
Customer Self-Service Portal
A branded, mobile-first portal where members view their profile, tier status, point balance, transaction history and available rewards — and update their own contact details. No staff intervention required for routine data management.
LINE Official Account Integration
Deep integration with LINE OA including Rich Menu deployment, LINE Login for seamless portal authentication and webhook handling. Customers authenticate via LINE and land directly in their personalised portal — zero friction, zero separate login.
Automation Rules Engine
Configure event-driven automation rules that execute business logic based on member actions, tier changes or data conditions — reducing manual CRM workload and ensuring consistent, timely customer journeys at any scale.
Coming Soon
Capabilities in active development or planned for the near-term roadmap — shaped by customer feedback and TMES strategic priorities.
Mobile-First Portal Redesign
Full responsive redesign optimised for the LINE in-app browser with faster load and thumb-friendly navigation.
Push Notifications via LINE
Send targeted LINE messages and push notifications to member segments directly from the Campaign Manager.
SMS & Email Campaign Delivery
Extend campaign delivery to SMS and email with unified performance tracking and conversion analytics.
Advanced Journey Builder
Drag-and-drop multi-step engagement journey designer with triggers, wait conditions, branching logic and personalised message delivery.
AI-Powered Recommendations
Product and reward recommendation engine trained on purchase history and RFM segment — surfaced in the portal and used to personalise campaign creative.
Real-Time Loyalty Leaderboard
Gamification layer showing member rank within their tier — driving competitive engagement, repeat purchase behaviour and programme advocacy.
BI & Analytics Connectors
Pre-built Power BI and Tableau connectors to push CRM analytics data into enterprise BI environments for executive reporting.
Multi-Brand Architecture
Single platform deployment supporting multiple independent brand namespaces — each with its own loyalty rules, tier configuration, portal and analytics.
Also in active development: Rich Menu Layout Editor and Audit & Compliance Trail for ISO 27001 governance.
Built for Every Customer Engagement Model
Restaurant Loyalty Programmes
Point accumulation and tier management across high-frequency F&B transactions. Birthday and welcome campaigns auto-trigger based on registration and purchase events.
Retail Membership Ecosystems
Comprehensive membership programmes connecting in-store POS, eCommerce and LINE OA — a unified member profile across every customer touchpoint.
Omnichannel Campaign Management
Plan, execute and measure targeted promotions across LINE, email, SMS and in-store — with spend-based, tier-specific or product-level trigger rules.
Regional Multi-Country Roll-Out
Multi-country deployment with per-market wallet codes, currency rules and localised portal content — all managed from a single admin interface.
The TMES Advantage
Transform Customer Engagement with TMES CRM
Ready to unify your customer data, personalise engagement and drive loyalty growth? Request a platform demonstration or speak with a specialist today.