SOLUTIONS
Customer Relationship Management (CRM)
We built a CRM (Customer Relationship Management) system tailored for the retail industry that caters to both SMEs and large enterprises requires considering various aspects. Here is an outline of such a CRM system, including its key features, architecture, and functionalities.
Unified Customer Management - Centralize customer profiles, purchase history, and interactions across all channels (online, offline, POS) in a single platform.
Advanced Loyalty Programs - Multi-tier membership systems with clear progression metrics and automated tier management.
Smart Coupon Engine - Generate complex coupon campaigns with custom attributes, expiration dates, and fraud prevention controls.
Omnichannel Marketing Automation - Create personalised campaigns via SMS, LINE, and email with tier, geography, and gender targeting.
Digital Wallet Integration - Support for multi-currency wallets with flexible point and money management systems.
Affiliate & Referral Programs - Configurable reward systems for influencers and referral campaigns with achievement tracking.
Why Choose Our CRM?
With our retail-specific expertise, we've helped businesses increase customer retention by up to 40% through data-driven engagement tools and seamless ecosystem integration. Our solution grows with your business, from basic customer management to advanced marketing automation.
We believe CRM should be more than just a database-it should be a growth engine. Our solutions combine automation, AI-driven analytics, and seamless integration to deliver a 360° view of the customer journey.
Siloed & Fragmented Customer Data
Customer interactions (online/ offline, POS, eCommerce) are tracked separately, leading to incomplete profiles, inconsistent engagement, and missed personalisation opportunities.
Manual, Non-Scalable Marketing
Campaigns require heavy manual segmentation (by tier, geography, gender) and lack automation, resulting in generic messaging and low ROI.
Ineffective Loyalty & Promotions
- Loyalty tiers lack transparent progression rules, reducing member motivation.
- Coupon campaigns are vulnerable to fraud (unlimited redemptions, fake codes) and lack dynamic customization (expiry, usage limits).
Limited Integration & Ecosystem Flexibility
- Difficulty connecting to third-party tools (payment gateways, external coupon systems) slows operations.
- Referral/affiliate programs lack customisable rewards, limiting influencer partnerships.
Solutions for Modern CRM Challenges
Our retail CRM empowers your business with seamless ecosystem integration, advanced coupon & redemption tools, smart marketing automation, and built-in wallet functionality - all designed to boost customer engagement and grow your revenue.
Unified Customer Intelligence Platform
- 360° Customer Profiles – Consolidate data from POS, eCommerce, and offline channels into a single view with real-time updates.
- AI-Powered Segmentation – Automatically group customers by behavior, purchase history, and demographics for hyper-targeted engagement.
Smart Loyalty & Fraud-Proof Promotions
- Transparent Tier System – Define clear rules for tier upgrades and downgrades with automated customer notifications.
- Dynamic Coupon Engine – Generate unique codes with configurable expiry dates, usage limits, and redemption rules to prevent abuse.
Autonomous Marketing Orchestration
- Omnichannel Campaigns – Launch personalised SMS, email, and LINE campaigns with pre-built templates for faster execution.
- Predictive Analytics – Recommend optimal channels, timing, and offers based on customer behaviour.
Open Ecosystem Integration
- API-First Architecture – Pre-built connectors for payment gateways, eCommerce platforms, and third-party coupon systems.
- Customisable Referral Programs – Design dual-sided incentives with flexible rewards and support for milestones (e.g. first visit, third purchase, referral goal).
Why It Works
Our CRM turns challenges into competitive advantages with:
- Retail-Specific Workflows – Tailored for your industry’s loyalty and promotion needs.
- Zero Manual CRM Work – Automate 80% of segmentation and recurring campaign tasks.
- Future-Proof Scalability – Add modules as your business grows.
How Our CRM Works
Connect & Consolidate
- Step 1: Integrate your POS, eCommerce, and offline channels via pre-built APIs.
- Step 2: AI automatically merges duplicate profiles, creating unified 360° customer views.
Automate Engagement
- Loyalty: Set tier rules (e.g., "Spend THB500 → Gold Tier") – system auto-updates status and notifies customers.
- Coupons: Generate batch codes with custom rules (e.g., "Valid for 7 days, max 1 use per customer").
Launch Targeted Campaigns
- AI segments customers (e.g., "Lapsed VIPs," "Frequent Discount Users").
- Drag-and-drop campaign builder deploys personalised SMS/email/ LINE offers in < 5 mins.
Optimise with Data
- Real-time dashboards track redemption rates, referral conversions, and ROI per campaign.
- Automated alerts flag anomalies (e.g., coupon fraud spikes, tier downgrade risks).
Competitive Landscape: CRM Solutions Comparison
(Add-ons needed)
YesYesNo(Complex UI)
(eCommerce-only)(Basic rules)NoNo(Limited)Key Differentiators
Retail-Specific Automation
Out-of-box workflows for loyalty, coupons, and referrals (vs. building from scratch).
Hybrid Channel Unity
Only solution merging POS + eCommerce + social data in real time.
Scalable Security
ISO 27001 certified (rare among niche retail CRMs).
Future Milestones
CRM Innovation Roadmap
Ecosystem Dominance
- Universal Coupon Hub - Aggregate/validate third-party coupons (e.g., Grab, Line Man) in one dashboard.
- Blockchain Loyalty Tokens (Pilot) - Tamper-proof reward points exchangeable across partner brands.
- LINE OA deeper integration
Hyper-Personalisation & AI Expansion
- Launch Generative AI Campaign Assistant - Auto-writes personalised SMS/email copy based on customer purchase history.
- Predictive Churn Modelling - Flag at-risk customers (e.g., declining visit frequency) with automated recovery offers.
Autonomous CRM
- Voice & Chat Commerce - Customers redeem points/coupons via LINE, WhatsApp, or voice assistants.
- AI-Powered Negotiation Engine - Dynamic discounting (e.g., "Buy 3 items → AI offers 15% off in real time").
From Thailand To ASEAN – Powering The Next Generation Of Commerce.